FEATURED PROJECT
Assignment: Brand development and identity standards, global launch management, public relations
XOPlanets
A 90-day education in Web 3 Blockchain Technologies, Cryptocurrency, and NFTs (non-fungible tokens) for Nola Labs, LLC
in 2022, for the development of a collection of 5,000 pieces of generative art, based on NASA’s discovery of ExoPlanets. The assignment required a new consulting route for Gring Solutions and a repeat client with a desire for anonymity.
An early career West Coast client (asset Manager for the MN World Trade Center) had a vision for selling original works of art requiring research for determining recommendations for a generative art resource, marketing firm with NFT release expertise, and a digital development firm with NFT experience as well as cryptocurrency transaction websites and social media management.
The naming, brand development, creative development and launch of XOplanets in October, only 6 months following concept development. As the “face” of Nola Labs, Gring Marketing retained and managed the Great Britain based Marketing firm, the NYC based PR firm, and built partner relationships with Starlight Children’s Hospital and SETI.