For most of my professional life, I helped organizations discover who they are, where they’re going, and how to communicate their unique value. Since founding Gring Marketing Solutions in 1988, I’ve led more than 1,800 strategic planning initiatives for businesses, cities, nonprofits, and community organizations. But my most meaningful journey wasn’t professional. It was deeply personal.

On average, only 10 to 18% of your social media followers will see your posts. This is one of the main reasons that many of your followers indicate that they don’t see your posts. Understanding how the algorithms work could help you improve the visibility of your posts.