FEATURED PROJECT

Assignment: Corporate Idendity, Brand and Experience development

Competitive Social Ventures

In 1988, when Gring Marketing Consultants launched, Neal Freeman was one of the first consulting clients at Robbie’s table, seeking retail marketing guidance for Watkins Retail Group and their portfolio of Florida and Georgia neighborhood shopping centers.

Years of brand development and marketing challenges were solved by Gring Marketing and our teams of creative strategists. Yet in 2020, Neal had a new retail vision that required research and strategic planning in a new category of brand-building referred to as “competitive socializing.” Three uniquely themed entertainment venues centered around shared experiences, premium food and beverage offerings, and live entertainment opened within 1 year of inception: Fairway Social, Roaring Social, and Pickle and Social.

Gring Marketing Consultants led the charge for developing recognizable and memorable brands, unique entertainment experiences and communicating new concepts through websites and market communications.

CSV is a real estate holding company with a mission to create one-of-a-kind, best-in-class entertainment venues – defined by an inclusive, innovative, and high-quality environment – for competitive fun, socializing, and memory-making.