Featured Project

Assignment: Naming, Brand identity, and launch of new advisory services firm for senior adults

Best Nest Senior Advisors

With years of Senior Care expertise and market knowledge, Cindy Richards launched her own consulting and placement firm in early 2020, following a focused effort to carefully position her firm amidst the growing competition in North Atlanta. The result of a two-day intensive Discovery Session with Gring Consultants was a strategic plan to name, build an appropriate identity and launch “Best Nest Senior Advisors.” Her mission “to positively impact the quality of life for today’s seniors –  one relationship at a time” was woven throughout all marketing communications. A logo, mission statement, key messages, business cards, brochure, website and launch strategies were included in the consulting services.

“Best Nest” navigates Seniors and their families through the assessment  of senior living options for Independent Living, Assisted Living, Memory Care, Personal Homes and Home Care Options with a specialization in the Metro Atlanta communities of Acworth, Alpharetta, Buckhead, Cumming, Gainesville, Marietta &  East Cobb, Roswell, Peachtree City  and Woodstock.

Client Testimonial

As the VP of Sales for Holbrook Development and now with my own firm “Best Nest Senior Advisors,” I can honestly report that having Robbie in your corner for marketing a new concept is the best secret weapon imaginable. Whether analyzing the competitive landscape, carving out a unique selling proposition, determining the strongest and most memorable name, building interest, launching a website or casting a plan for strategic networking, Robbie is the best in the business.”